Stories of the most successful fitness bloggers in Russia. How do they make millions on Instagram?


A healthy lifestyle has been a trend for the last few years. The hashtags “fitness”, “PP”, “gluten-free” have taken over social networks, so we monitored a lot of accounts of trainers and avid supporters of a healthy lifestyle to tell you which fitness bloggers are now at the peak of popularity on Instagram.

Practical advice on training, exercises, the basics of healthy eating and life hacks that will help you create the body of your dreams - that’s what today’s article will be devoted to. No ostentatious selfies in nice suits. Only sport and the right guidelines!

Ekaterina Usmanova

The first place on our list is taken by the fitness bikini champion - Ekaterina Usmanova. She is a model, sought after influencer, media personality and fitness instructor.

It is being developed on two sites. The main one is Instagram, which has more than 3.5 million subscribers. The girl also has a channel on YouTube “Usmanova TV”. More than 350 thousand followers follow his updates.

On her blog, Ekaterina shares motivating photographs, talks about her personal life, and also gives useful tips that help girls achieve ideal shapes. Usmanova’s coolest content is paid. She constantly holds marathons for everyone at an affordable price. Her training videos target different muscle groups and help work the entire body. Not long ago, a girl gave birth, and now she’s sharing tips with moms on how to get in shape after giving birth.

Carly Rowenta (415 thousand)

Carly talks about the main mistakes of those losing weight and those who want to achieve six-pack abs, and also shares useful life hacks on how to run, squat and do push-ups correctly. In addition to sports, she sometimes posts videos from her travels, talks about what she eats on holidays and how she then actively burns everything she has eaten.

Our favorite video: how to run properly. Here are complete instructions on choosing equipment, breathing rules and, of course, running itself.

Nikita Serov

Among the famous Russian fitness bloggers is Nikita Serov. His Instagram account has 3.5 million followers. The guy runs marathons and positions himself as a nutritionist and personal trainer.

The successful Russian athlete, blogger and coach is a family man. On his page there are more posts and stories about family life than about sports. The blogger also has a clothing brand “SEROVSKI” jointly with his wife. Nevertheless, Nikita supports the main theme of her profile and does not forget to delight her subscribers with motivating photos and useful information about sports and a healthy lifestyle.

Justin Gelband

A celebrity trainer, his clients include Russian model Irina Shayk and Victoria's Secret models. In the USA, he runs a network of ModelFit studios with Justin’s original programs. The trainer is a fan of cardio and “smart body” trends, as well as a follower of the paleo diet.

Whitney Simmons

There are fitness bloggers not only in Russia, but also in other countries. An example of this is American YouTuber Whitney Simmons. Her fame was brought to her by her author's sports channel on YouTube. It has a lot of useful information about sports, proper nutrition, a healthy lifestyle and body care.

The blog's updates are followed by more than 3.2 million people on Instagram and about 2 million followers on YouTube. Whitney publishes both exercises for specific muscle groups and entire training complexes.

Gunnar Peterson

Among Peterson’s clients online you can see the Kardashian family, J.Lo, Ciara and many others. He received the title of most popular trainer in the United States media. In addition to the training program, the trainer developed exercise equipment and a number of gadgets to help clients get good results.

Tatiana Fedorishcheva

One of the very first who started running a YouTube channel about sports and healthy lifestyle is Tatyana Fedorishcheva. Her profile is called “TGYM” and has about 2 million subscribers. It has been around for over 7 years. During this time, its creator published about 900 useful videos about how to eat properly and what exercises you need to do to stay beautiful and slim.

The fitness instructor also runs Instagram, where about 760 thousand people follow her updates. If a girl posts training videos on her YouTube page, then on Instagram she shares more useful tips and announces marathons. Tatyana also often posts on her profile the results of participants in her transformation programs. This motivates you to exercise even more.

Sarah Dassault (233 thousand)

Sarah posts videos every Tuesday and Thursday. Each new issue has its own theme: “How to exercise for fun,” “How to find time to exercise even on vacation,” or “How to choose the right products for a healthy menu.”

Our favorite video: Sarah shows how you can have fun working out with your baby so that both mom and baby don't get bored.

Heidi Somers

In the United States, blogger Heidi Somers is popular. About 1.7 million people follow her on Instagram. She is not a master of sports or a professional fitness trainer. The girl herself knows firsthand what excess weight is. She had to go through her own journey to become thinner.

If you admire her figure and want to achieve the same results, then just use the training program that the girl developed herself. As a result, your body will become stronger and more toned in just 6 weeks. The peculiarity of this program is that it does not involve cardio or stretching; it is based on strength exercises.

Tracy Anderson


The daughter of renowned ballet instructor Diane Elfin, Anderson studied dance in her native Indiana from an early age. She later moved to New York, dreaming of making a career as a professional ballerina, but all attempts, alas, failed. Tracy became depressed and gained 20 kg in a year. Wanting to get rid of them, Anderson seriously took up fitness and dance aerobics and gradually switched to a coaching career.

In 2002, Tracy released a test disc with her original program Metamorphosis and almost instantly gained wild popularity. Today, studios working according to her method are open in the most fashionable areas of New York, Los Angeles and London, and the beauty Tracy herself trains Gwyneth Paltrow, Nicole Richie, Shakira and Jennifer Lopez.

Her own Metamorphosis program, featuring over 3,000 unique movements and techniques developed and patented by Tracy herself. “Metamorphosis” exists in four types, depending on the goals of the trainee: Abcentric (stomach), Hipcentric (hips), Glutecentric (buttocks) and Omnicentric (whole body). Each lesson lasts an hour and is divided into two parts: dance cardio for general tone and strength exercises with free weights to work muscles.

Janet Jenkins

A Hollywood coach will make this list more complete. It’s impossible not to mention fitness trainer Janet Jenkins. Her experience in this field is more than 30 years. She is the founder and president of Hollywood Trainer.

Although the number of her followers is slightly less than that of previous bloggers (866 thousand), this does not make her a less significant person. After all, Janet taught fitness when no one had heard of other bloggers. Any of her posts on Instagram have a special energy. She always trains with a positive attitude and a smile on her face, and you can’t help but like it.

Harley Pasternak

The list of stars training with Harley is dazzling, and for good reason. Megan Fox and Lady Gaga, Miley Cyrus and many others can boast of the results of his work. Harley has a Master's degree in Physiology and is an expert in nutrition and healthy living. His workouts take only half an hour, but their number per week is at least five. The trainer advises clients to eat five meals a day, including snacks.

Igor Voitenko

One of the most famous Russian fitness bloggers is Igor Voitenko. He runs a YouTube channel, where he is followed by more than 2.7 million subscribers, as well as an Instagram page, which has about 440 thousand followers.

Igor’s content is catchy because the blogger himself is very simple. He runs the channel in his characteristic manner (very energetic and positive). The guy started playing sports in his youth, when he worked at McDonald's. At this time, he did not have enough money even to train in the gym. Therefore, he worked out at home, and used cans of water as weights. This once again proves that anyone can train if they have the desire.

On the fitness blogger’s YouTube channel you can find not only training videos, but also videos about proper nutrition, as well as motivational episodes. The guy talks not only about physical development, but also about spiritual development.

Mary Helen Bowers

Mary gained worldwide popularity after the release of the film “Black Swan”, being Natalie Portman’s mentor in the difficult ballet business. She became a trendsetter in ballet fashion and released her own program. Her technique is suitable for anyone who wants to get a graceful figure, and includes not only choreography, but also cardio exercises.

Katerina Buida

The girl has been blogging since 2009. During this time, she gathered a fairly large audience, which amounts to almost 250 thousand on YouTube and more than 12 thousand on Instagram. Katerina focuses more on yoga, she even developed a special direction “FITOYOGA”. This is a special program that takes into account a woman’s monthly cycle.

The blogger is a professional trainer. This allows her to publish maternity videos. They help women get back into shape after childbirth. There are also a lot of videos on the channel about the development of all muscle groups, improving posture and flexibility of the spine.

Michelle Levine

Michelle Levin has been a top trainer for many years, having started her career as a fitness bikini athlete. Now the model has more than ten million followers on Instagram. Like her colleagues, Michelle has released a line of sports equipment and several online applications.

Katya Energy

Another blogger who will help you get into shape after childbirth. Katya has already given birth to two children and was able to quickly regain her figure. She shares her experience and shows by her own example that a mommy can be beautiful and sexy.

Her YouTube channel “There is no limit to perfection” has almost 200 thousand subscribers. The girl also runs Instagram, where the audience is 35 thousand people.

Did you know these bloggers? Write your answer in the comments.

PS I advise you to look at their profiles to get motivation and finally start leading an active lifestyle.

Kayla Itinez

Already at the age of 25, the girl became one of the most influential fitness trainers on the network. She helps millions of women get the body of their dreams and fills stadiums. Kayla has not moved far from her colleagues: she has released books, video tutorials and an online application.

And also read: 20 most popular bodybuilders on Instagram → How to become a fitness trainer? 14 of the most commercially successful bodybuilders →

Lisa Polygalova

For example, the beautiful Liza Polygalova actively maintains her account. Instagram fitness bikini today has more than 400 thousand subscribers.

Former star of the reality show “Dom-2”, and now the Champion of Moscow with the title “Miss Fitness Bikini - 2017” Elizaveta Polygalova, shares the secrets of ideal proportions on her Instagram.

The desire to be the first and best came to Lisa at the age of 16, when her passion for sports grew into serious work on herself. From the girl’s biography it is known that she participates in beauty contests; she is a finalist in the national selection “Miss Kuzbass”.

As for the parameters, with a height of 173 cm, Elizabeth’s weight is only 59 kg. This motivates other girls to train, because everyone can become slim and attractive, you just need to make an effort.

Polygalova’s Instagram profile contains a lot of advice on how to achieve your dream figure. Fitness bikini loves to post sets of stretching exercises, planks, and squats. It is clear from the account that Lisa is a fan of the gym and active training.

Elizabeth's page is filled with all the colors of life. The celebrity loves to travel, she is currently vacationing in Hong Kong with her boyfriend, cannot imagine herself without extreme sports, and loves tasty and healthy food.

If you are tired of the drab everyday life of the metropolis or want to start a healthy lifestyle, then Lisa Polygalova’s account is just for you!

Jordan Yeo

The Malaysian fitness blogger knows what it's like to work hard every day to maintain an enviable figure. The handsome guy systematically publishes effective sets of exercises on his Instagram. But he wasn’t always such a jock! In his opinion, to maintain tone it is not necessary to go to the gym. You can do it at home or on the street. Small progress every day leads to great results!

Facebook: https://www.facebook.com/jordanyeohfitness/

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