Next generation fitness: how a single mother created the fastest growing business in the USA


BXR, London, UK

The BXR Team is made up of a select group of elite trainers

Do you dream of meeting Victoria Secret Angels or meeting world boxing champion Anthony Joshua? Then BXR Gym is for you! The two-story hall with an area of ​​1100 m2 offers guests exercise machines and sports equipment for exercises on various muscle groups, rooms for group and individual classes, but the central place is occupied by a full-size boxing ring, as well as classes in this sport.

The BXR training area is divided into five different zones: cardio, functional training, boxing, free weights and fixed weights.

An annual membership to a fitness club costs from £1,500, which allows you not only to use the equipment, but also undergo regular medical examinations and consult with in-house nutritionists on nutrition.

Brooklyn Boulders

Location: Brooklyn and Queensbridge, New York - Chicago, Illinois - Somerville, Massachusetts, USA

Truly an idea for the future! The creators of the fitness establishment chain decided to combat a sedentary lifestyle when working in offices by combining a coworking center with a fitness club and a climbing wall into a single whole. It’s definitely more interesting to work this way, and therefore more productive. Every visitor to the center is required to listen to an introductory lecture, where they talk about safety precautions and rules of behavior in the community. These rules are simple: every 30 minutes you need to do at least 5 squats, 5 pull-ups, and start a conversation with at least one stranger. For employees working in the centers, all gym services are free, fitness seminars, capoeira and yoga classes are held.

Zenergy, Sun Valley, USA


When you find yourself in the famous ski resort of Sun Valley (Idaho), be sure to take some time to visit the Zenergy fitness club.

The club offers subscriptions:

for $195 for 3 days;

for $325 for a week;

for $715 (adults) and $300 or $450 (children) per month.

This short-term membership allows you to use the 25-meter indoor and outdoor heated salt water pools, use the gym and group classes (cycling, yoga, Pilates and about 80 other types), gain access to the indoor tennis court, as well as steam in the sauna with amazing species.

Men's Journal: Zenergy is one of the most beautiful gyms in the world

EcoPower Fitness

Location: Portland, Oregon, USA

Environmental friendliness of the highest level! In two fitness clubs operating under this brand, exercise bike pedals are equipped with generators that produce from 50 to 150 watts. The generated electricity is used to run fans, lights, music and televisions. The creators of fitness establishments initially set themselves the task of saving on electricity, but they received additional advertising - eco-gyms are shown on the largest American television channels, and they are written about in the press. It’s not surprising that EcoPower Fitness is full of visitors, and the idea is already being adopted in other US cities.

Fairmont Banff Springs, Banff, Canada


The club is located in the heart of the popular ski resort, at the Banff Springs Hotel, whose guests over the years have included Marilyn Monroe, Queen Elizabeth, Indira Gandhi and Mikhail Gorbachev.


The main feature of the fitness club is the panoramic windows, thanks to which you can pedal on an exercise bike or jog on the track and enjoy the breathtaking mountain scenery.


An annual membership costs $3,000 and includes access to the spa and pool, fitness classes, and unlimited use of the tennis courts. The cost of one hour lesson with a certified trainer will cost $89.25.

Russia

Ruslan Shakirov, 31 years old, hometown - Vladivostok, fitness trainer, fitness manager,
@ rsphotoru

About choosing a profession

I have been playing sports since I was five years old.

He studied at the Faculty of Law and was involved in athletics. Thanks to coach Svetlana Viktorovna, I realized that jurisprudence is not for me. Entered the Far Eastern State University at the Institute of Physical Culture and Sports. My first part-time job turned into my main job - I got a job at World Class in the children's club.

It wasn't difficult to get settled.
I submitted my resume, had two interviews, and was accepted for an internship.
The most important thing is corporate training, where they teach how to conduct training and share the intricacies of working with children of different ages.

To train adults, you need to go through an interview, study and pass exams - practice and theory.

About fitness in Russia

Money is invested in fitness in Russia
- it’s fashionable and interesting.
In big cities, competition is growing every year. There are many courses and seminars being held, and there is a demand for them.

When I entered
the field in 2011, I was told that fitness had come a long way in the last 20 years.
I am constantly learning and attending all kinds of seminars, fitness conventions and master classes. Over these ten years, the industry has changed in even greater steps, where the calculation went on in three years.

Sitaras Fitness, New York, USA

A modern private fitness club in the heart of Manhattan, Sitaras Fitness is the brainchild of John Sitaras, a professional trainer. This is where a digital fitness room was first designed, where performance data for each muscle group is recorded, tracked and analyzed through a series of tests.


The 278 m2 terrace is suitable for spring and summer outdoor training. No more than 200 guests are allowed into the club at a time, so it never gets too crowded.

The cost of a monthly subscription is $150, but since visiting the club requires at least two personal training sessions per week (+ $115), the price of an annual subscription starts at $13,760.

New Fitness Products From the USA

Contents of this article:

Around 12,000 people from 70 different countries registered for the California IHRSA conference, including 200 from the UK. It is known that four of the ten largest companies in the world are based in the United States, and the American market is considered a global trendsetter in many areas, including technology, new media, and, of course, fitness.

Thanks to the dynamism of Americans, their creative spirit, ability to value their health and commitment to an active lifestyle, it is in this environment that new fitness concepts are being invented.

The US is home to some of the most successful global fitness trends and brands, including group cycling, Piloxing, Pound and Aeriform. And these are just a few of them.

Download additional materials on fitness business development

For managers

For coaches

How revolutions are made in the fitness industry

In California, fitness is everywhere. A failed nail salon becomes WoLAFiT, a failed showroom becomes Pilates Plus Carrie, and a failed hardware store becomes a trendy CruBox.

New fitness brands such as Bunda (for pumping glutes and improving lower back shape), RiseNation (30-minute VersaClimber classes), LIT (short for Low Impact Training) workouts based on water rowing and resistance work), “Prevail” (high-intensity boxing classes) are just some of the new types of training that are now gaining popularity in the United States. The “StretchLab” fitness project is also becoming increasingly noticeable - clubs offer individual “stretching” for 25 minutes, which is highly appreciated by clients.

On the growing interest in conceptual fitness

“StretchLab” is one of the conceptual projects of the “Xponential Fitness” brand. Among others, also: “RowHouse” (a fitness concept based on rowing exercises), “Club Pilates” (the largest Pilates franchise in the USA, with a portfolio of more than 360 locations), a dance concept called “InTensive” (gaining popularity recently format developed by Anna Kaiser).

Founded in 2022, Xponential is growing thanks to a strong management team: the head of the international development department is fitness industry veteran John Kersh, who previously collaborated with Anytime Fitness.

CycleBar is already offering group cycling training to clients in the US and the brand will soon debut at Battersea in London. Oliver Chipp has accepted a franchise agreement with the UK and plans to open more than 30 studios over the next few years.

About boxing and fitness

Floyd Mayweather, a boxer with an estimated net worth of $1 billion and known for his excellent physique, has launched a flagship boxing and fitness studio on Wilshire Boulevard in Los Angeles.

During short but intense sessions, clients are offered to work according to Floyd's training program. Clients can also take advantage of the Mayweather app and virtual workouts at home to progress faster.

Mayweather and his team are making ambitious plans: in the next two years it is planned to launch 200 clubs using a franchise model. Currently, the company is considering rebranding its existing gyms and solutions that will help the company scale faster.

Download additional materials on fitness business development

For managers

For coaches

About choreographic classes

One of the favorites of the American fitness market is the choreographic “Barre” classes from SoulBody.

“Body bar” and “ballet barre” are intense movements that allow you to feel a deep response in the muscles and give excellent results - the effect is felt not only on a physical level, these workouts also organize the mind. The class is a perfect combination of dynamic, isometric and isotonic movements that smoothly transition into deep stretching, helping to develop a more balanced muscular skeleton.

It is also unfair to assume that the fitness industry in the United States is concentrated only in large cities. Take the Southern California city of Temecula, north of San Diego, for example, where the population is just over 100,000 and the median household income is $78,356. So, in Temecula there are more than 20 fitness brands, as well as various boutique studios.

Virgin Active, Tanjong Pagar, Singapore


The latest sports equipment, 200 group classes - that's not all that Virgin Active guests get. Here you can train in a room where a hypoxic atmosphere (less oxygen) is simulated and conditions up to 3 km above sea level are simulated.


To take advantage of all the privileges of the club, you will have to pay from $49 to $65 per week, depending on the subscription.

Bellevue, Philadelphia, USA


TRX loops, a basketball court, a swimming pool, 120 group classes per week, a spa and gym filled with state-of-the-art equipment, a sauna and a jacuzzi - you'll find it all at the Bellevue Club.


To become a member of the club, you will have to pay $450, in addition, monthly dues of $114 per month are required.

AKT In Motion, New York, USA


If you find yourself in New York, we recommend visiting the dance studio of Anna Kaiser, who has worked with such stars as Sarah Jessica Parker and Shakira. The classes are suitable for everyone, regardless of skill level. The main thing is energy and the desire to throw it out. Essentially it is a mixture of dance choreography, strength training and flexibility exercises. An hour of class in the studio will cost $37, and an hour and a half – $45.

To get a job as a fitness trainer in the USA, you need to get a certificate

The salary of a fitness trainer depends on the place of work
and the number of clients.
A gym trainer can earn from $25 to $170 per hour for one workout. It all depends on education and experience. We have a coaching ethic: we shouldn't charge less than $50 an hour. But sometimes newbies appear who offer training for $25.

For online training, everyone sets
their own price.
I get paid between $200 and $300 per month. I also sell training and nutrition programs separately.

I advise beginner fitness trainers
go themselves .
Train, train friends, understand if this is your thing. Working with people, both physical and psychological, is difficult.

You also need to look your best, then more people will want to train with you.

The coach must lead by example.

About plans

There are plans to move even more clients online. My dream is to create a fitness application to unite people who are interested in fitness, proper nutrition, and veganism.

Talise Fitness, Dubai, UAE


The only club in Dubai where personal and group classes can be attended in low oxygen conditions. In addition, guests can play table tennis, try rock climbing, swim in the pool, take a steam bath in the sauna, and visit the gym, which offers CrossFit-style classes.


Annual membership comes at a hefty price of Dh14,400, but includes benefits such as a personalized training program, beach and pool passes, spa discounts, nutritional advice and more.

Tulum Jungle Gym, Tulum, Mexico


A unique jungle-themed gym with everything you need for outdoor exercise, located right on the sandy beach of the Caribbean coast of the Yucatan Peninsula in Mexico.


A one-time subscription will cost $25, a weekly subscription will cost $100. Individual training at the original fitness club costs $100.

Turtle Bay, Oahu, Hawaii (USA)


Panoramic views of the magnificent waters of the Pacific Ocean will keep visitors from getting bored during their workout. The advantage of the fitness club is that guests of the hotel where it is located can exercise in the gym for free. Take part in group fitness classes, yoga, Pilates and Bootcamp HIIT.


Now that you have learned about the most luxurious fitness clubs on the planet, we advise you not to delay and go on a fitness journey!

Easy Gym

Location: Arrigoriaga, Spain

Not to be confused with other clubs with the same name! This fitness center in the Basque country is very different from all the others - it offers fitness... in the nude! The owner of Merche Laseka was looking for ways to make her club the most popular in Arrigoriaga and found it: her Easy Gym is a gym for nudists! Fortunately, there are quite a lot of them in these parts, so the idea was just in the air. And there is something to train for: in the vicinity there are 12 famous nudist beaches throughout Europe.

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